Experts in retailing and supply chain management all agree that due to increased demand and insufficient supply due to the coronavirus pandemic, the Christmas period will be quite difficult for online businesses. This is because it is highly likely that a lot of products may not actually arrive in time, causing a whole bunch of dissatisfied customers. Nonetheless, despite these concerns, there is truly no need to worry. This is because the guide written for your reading pleasure below will show you how your e-commerce business can easily navigate...
Read More

As a business owner, you’ll already be aware of how much work it takes to keep things running smoothly. At times, balancing all of these jobs can be hard, and it might even result in you becoming distracted and dropping the ball in certain areas. It’s OK if this happens, you’re only human after all, but along with hiring enough people to help you out or outsourcing if this is better for your budget, here are a few of the key things you need to prioritize to make sure...
Read More

As a company, one of the best ways to attract more customers and improve your reputation is by creating a positive brand image online. That is sometimes easier said than done, though, especially with all the competition out there. Fortunately, it is very doable, whether you are an already established company or a brand-new business wanting to bring in your first customers.   To make sure you leave a positive impression on everyone who googles your business’s name, here’s how to create a positive brand image online.   Know...
Read More

For centuries, women have been oppressed in society and have been subservient to men, but as society has evolved and revolutionized over time, women have gained more freedom and equality. Women’s day is a day were we acknowledge and celebrate women’s rights as well as gender equality. International Women’s Day is a national holiday across the world and this day is important because it honours women and their achievements regardless of any divisions be it cultural, political or economic.   Online stores can use Women’s Day to their advantage...
Read More

In this day and age, traditional marketing is no longer a very effective way to market your business and it will not aid you in helping your brand thrive. Traditional marketing has been replaced by digital marketing or online marketing, and by organic growth companies such as Growthoid, who specialize in helping a business achieve success. One important aspect of digital marketing is SEO, which stands for Search Engine Optimisation. SEO is the increasing of both the quantity and quality of website traffic which brings exposure to your brand...
Read More

A website is one of the most important assets for any online business. Your website has to capture your customer's attention, represent your brand image, and guide traffic through to the point of purchase. A website for an online business does more than facilitating purchases; it defines your brand and customer experience. With so many online businesses competing for the same customer base, your website is vital to ensure your business remains competitive and able to grow in the future. This guide is here to help you understand more...
Read More

In this day and age, it is almost a requirement to have a social media account on multiple platforms. It is such an integral part of our society that it is used for identity verification and as a primary method of communication.   With the ability to communicate with billions around the world at the press of a button instantaneously, many businesses have realized how amazing social media platforms are to market themselves and grow their presence.   In fact, this presence is so powerful that it can be...
Read More