Oct
17

4 Ways to Improve Your SEO Strategy

10/17/2019 5:00 PM by Admin in Seo


You’ll naturally want your website traffic to be operating at full function in order to gain new business, so this means you need your SEO strategy to be at its best too. With the majority of consumers now turning to search engines for all their queries, questions and shopping needs, it’s of vital importance that your business is ready to be found, with high and reliable rankings.
 

Here are 4 important ways you can do that.
 

  1. Competitor Research

In order to overtake the competition, you need to be aware of what they are doing in the first place, and how. By undertaking thorough competitor research, you can use data to analyze which keywords they are using, how much traffic they are gaining because of it, and how they are using content on their website. This enables you to ensure you are doing, not only the same but more – and better!
 

You can also use reverse image search tools to find images of the same (or a similar) product online in order to see those competitors you have, and how they are marketing their product.
 

  1. Ensure Everything is As Fast (and As Smooth) As Can Be

There is no point creating amazing content if it’s too slow to load, and therefore unseen. Slow and awkward loading pages, whether it’s your homepage, tabs not working properly, or video links not working, can be a permanent deterrent for new customers who will then go off and find a competitor website that is loading speedily.
 

Google knows how to detect a slow-loading website and will lower your rankings as a consequence.
 

If your website is loading slowly, find out why and also ensure that your website loads correctly on every device, such as smartphones and iPads, too.
 

  1. Use More Than Just Text for Your Content

Of course, while written text and quality blogs using your chosen keywords is important to your SEO strategy, you should also try and implement other content, too. This could be:

  • Images
  • Videos
  • Slideshows
  • Audio clips

 

Anything which makes your site more interesting and provides a wide variety of resources. You can even optimize images for SEO ranking by naming them using appropriate keywords. You should also make sure that they aren’t too large, as huge file sizes will slow the loading speed of your site.
 

  1. Make Your Contact Information Completely Visible

If a website visitor struggles (or fails) to find your contact information, they could report your website – and that’s not good for your rankings.
 

You don’t want visitors to have to trawl for an hour through your website to find your contact information, even if it’s there – so put it in plain sight all of the time. It can easily be installed as an unobtrusive header or footer on every page. If you design your website well enough that people are impressed enough to contact you, you need the information to be there ready.



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