How to Establish a Positive Brand Image Online

As a company, one of the best ways to attract more customers and improve your reputation is by creating a positive brand image online. That is sometimes easier said than done, though, especially with all the competition out there. Fortunately, it is very doable, whether you are an already established company or a brand-new business wanting to bring in your first customers.   To make sure you leave a positive impression on everyone who googles your business’s name, here’s how to create a positive brand image online.   Know...
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Make the most out of Women’s Day for your online store

For centuries, women have been oppressed in society and have been subservient to men, but as society has evolved and revolutionized over time, women have gained more freedom and equality. Women’s day is a day were we acknowledge and celebrate women’s rights as well as gender equality. International Women’s Day is a national holiday across the world and this day is important because it honours women and their achievements regardless of any divisions be it cultural, political or economic.   Online stores can use Women’s Day to their advantage...
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How to use Twitter to improve your business

In this day and age, it is almost a requirement to have a social media account on multiple platforms. It is such an integral part of our society that it is used for identity verification and as a primary method of communication.   With the ability to communicate with billions around the world at the press of a button instantaneously, many businesses have realized how amazing social media platforms are to market themselves and grow their presence.   In fact, this presence is so powerful that it can be...
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How TikTok can give your brand an edge

Flash forward to the present and we’ve found ourselves in what is now being termed as the ‘digital era’. New developments, new technologies, and new online advancements, including the various types of applications available.   There’s no denying that TikTok is slowly becoming of the most favored social media platforms to be used by brands thus far in 2021. It seems other big brand names are taking note and have begun to use it too.   In times like these, keeping up with the online trend, and utilizing online...
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5 Reasons to Use Cloud Computing for Your Digital Marketing

Cloud computing has already revolutionized the business world. Companies, both big and small, have been using cloud technology for everything from improving efficiency to reducing costs.   Yet when it comes to digital marketing, this aspect can often be overlooked as something which can be improved with cloud computing. Yet, the cloud can make it a lot easier for marketers to launch and refine their digital strategies.   What if you have no previous cloud experience? Newcomers are usually intimidated by cloud computing. They may believe it is too...
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The Importance of Images in Digital Marketing

We live in a world in which we are bombarded by imagery on a regular basis. More and more photos are being taken each and every year as every one of us carries around a camera in our pockets. This doesn’t even mention the fact that the quality continues to improve in a big way thanks to improved technology. On top of this, photo editing software is becoming easier to use than ever before. In fact, you can put on a new filter at the touch of a button....
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