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Building a blog site is no joke, especially if writing is your passion and you want to generate passive income through your site. You need to consider a lot of factors and techniques. You need to be very careful in choosing the ones that can be beneficial to you.  The truth is you will find numerous helpful methods but you might not immediately find out about the proper ways to use them. One of these methods is Search Engine Optimization (SEO). It is a very effective technique that you can use to attract a large following provided you do it the right way. Do it the wrong way and the opposite will happen.

 

The Basics of Search Engine Optimization

 

Are you familiar with various search engine tools? How about using highly searched keywords in each page of a website? These things are what search engine optimization encompasses. The goal: to rank high in search engines. Let’s say a potential visitor searches for happy relationship quotes in Google. Would you like your website to appear at the very end of the results list? Of course not! You want to make it to the top! That’s why you need to optimize it.

 

How to Make this Technique Work for You

 

As said earlier, this method can make or break you. So you better take a look at the facts below. These are tips on how to properly optimize your site.

 

• Choose a focus keyword that can help you gain high rankings.

 

Be in the know of the highly searched keywords that you can use in your website’s contents. For higher rankings, you may use short-tail keywords. But because the competition among websites is becoming tougher, it will help to use long-tail keywords too. In doing so, you attract can more specific groups of visitors.

 

• Create attention-catching meta-descriptions.

 

Meta-descriptions are brief page summaries that include your target key phrases. They should not be longer than 150-160 characters. Meta-descriptions contribute a lot to attracting a large following; hence, you should really be creative.

 

• Avoid keyword stuffing.

 

Yes, you should use highly searched keywords on your website, but don’t overdo it. Stuffing your content with keywords is actually included in what is called the black hat SEO, so instead of giving you high rankings, it does otherwise.

 

• Do not post low-quality contents.

 

Search engines prefer to share websites containing the latest information, and so, a lot of web masters become tempted to just post a lot of contents without checking the quality. That’s a no-no, dear. Quality should be your top priority. Having nothing to post is better than publishing low-quality contents. And besides, your visitors might not want to go back to your site once they read articles that are not well-written.

 

These and a lot more tips on how to properly do search engine optimization will help you increase your traffic. As a website owner, it is important for you to learn about the right and wrong ways of using this technique. It can make or break you; take note of that. But at the end of it all, it’s your sincerity that can really help you attract a lot of visitors. Be sincere with your content and be concerned enough not just about yourself but about your target readers as well. Give them what they want, and they’ll surely return the favor.