NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. Winner will be selected based on Leaderboard (most points or entries) or Randomly (regardless of entries) within 5 business days from the end of the Sweepstakes Period from among all eligible entries received up to the date of the contest. The Administrator will notify the potential winners' announcement on TheSEOTools's Twitter and Facebook page.