For centuries, women have been oppressed in society and have been subservient to men, but as society has evolved and revolutionized over time, women have gained more freedom and equality. Women’s day is a day were we acknowledge and celebrate women’s rights as well as gender equality. International Women’s Day is a national holiday across the world and this day is important because it honours women and their achievements regardless of any divisions be it cultural, political or economic.   Online stores can use Women’s Day to their advantage...
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In this day and age, traditional marketing is no longer a very effective way to market your business and it will not aid you in helping your brand thrive. Traditional marketing has been replaced by digital marketing or online marketing, and by organic growth companies such as Growthoid, who specialize in helping a business achieve success. One important aspect of digital marketing is SEO, which stands for Search Engine Optimisation. SEO is the increasing of both the quantity and quality of website traffic which brings exposure to your brand...
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A website is one of the most important assets for any online business. Your website has to capture your customer's attention, represent your brand image, and guide traffic through to the point of purchase. A website for an online business does more than facilitating purchases; it defines your brand and customer experience. With so many online businesses competing for the same customer base, your website is vital to ensure your business remains competitive and able to grow in the future. This guide is here to help you understand more...
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In this day and age, it is almost a requirement to have a social media account on multiple platforms. It is such an integral part of our society that it is used for identity verification and as a primary method of communication.   With the ability to communicate with billions around the world at the press of a button instantaneously, many businesses have realized how amazing social media platforms are to market themselves and grow their presence.   In fact, this presence is so powerful that it can be...
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Flash forward to the present and we’ve found ourselves in what is now being termed as the ‘digital era’. New developments, new technologies, and new online advancements, including the various types of applications available.   There’s no denying that TikTok is slowly becoming of the most favored social media platforms to be used by brands thus far in 2021. It seems other big brand names are taking note and have begun to use it too.   In times like these, keeping up with the online trend, and utilizing online...
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Cloud computing has already revolutionized the business world. Companies, both big and small, have been using cloud technology for everything from improving efficiency to reducing costs.   Yet when it comes to digital marketing, this aspect can often be overlooked as something which can be improved with cloud computing. Yet, the cloud can make it a lot easier for marketers to launch and refine their digital strategies.   What if you have no previous cloud experience? Newcomers are usually intimidated by cloud computing. They may believe it is too...
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We live in a world in which we are bombarded by imagery on a regular basis. More and more photos are being taken each and every year as every one of us carries around a camera in our pockets. This doesn’t even mention the fact that the quality continues to improve in a big way thanks to improved technology. On top of this, photo editing software is becoming easier to use than ever before. In fact, you can put on a new filter at the touch of a button....
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