Flash forward to the present and we’ve found ourselves in what is now being termed as the ‘digital era’. New developments, new technologies, and new online advancements, including the various types of applications available.   There’s no denying that TikTok is slowly becoming of the most favored social media platforms to be used by brands thus far in 2021. It seems other big brand names are taking note and have begun to use it too.   In times like these, keeping up with the online trend, and utilizing online...
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Cloud computing has already revolutionized the business world. Companies, both big and small, have been using cloud technology for everything from improving efficiency to reducing costs.   Yet when it comes to digital marketing, this aspect can often be overlooked as something which can be improved with cloud computing. Yet, the cloud can make it a lot easier for marketers to launch and refine their digital strategies.   What if you have no previous cloud experience? Newcomers are usually intimidated by cloud computing. They may believe it is too...
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We live in a world in which we are bombarded by imagery on a regular basis. More and more photos are being taken each and every year as every one of us carries around a camera in our pockets. This doesn’t even mention the fact that the quality continues to improve in a big way thanks to improved technology. On top of this, photo editing software is becoming easier to use than ever before. In fact, you can put on a new filter at the touch of a button....
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Search engine optimization is complex. There are many variables to keep in mind throughout the process, and the SEO rules are always changing. For example, Google continually updates its search algorithms, making it hard for writers to use SEO. There are a few strategies to ensure that written content stays relevant over time. Luckily, some of these apply for those looking to net mobile users. The searching experience on phones is entirely different. Here is a look at some ways to maximize your content to reach mobile users.  ...
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In this digital era, how we conduct business has totally changed with business owners now setting up shop online. If you own a website and are looking to drive more traffic to your website, SEO definitely comes in handy. This review will delve into why SEO is crucial for your business if it is to make headway and gain a foothold online. Why is SEO Vital? Through SEO, a search engine such as Google determines which websites will have a higher ranking for each query searched by users. Ideally,...
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The majority of modern businesses rely heavily on their company websites to gain sales and profits. Consumers expect businesses to have a website that is fast, secure, and user-friendly. Developing a high-quality website will allow you to build your online presence and establish credibility within your industry. With that in mind, here are some tips to boost your website performance:   Improve your page loading speed Having a slow page speed can harm your conversion rates and lead to a high bounce-back rate. According to a recent survey by...
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For any company to succeed, the team must be able to come in and perform to a high standard every single day. This means that the staff needs to be motivated and well trained in their position, but it also means that you need to have an efficient system in place so that people can carry out their roles effectively. This can be difficult, particularly if you have worked in one way for an extended period. Still, there are a few steps that your business could take, which could...
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