Search engine optimization is a core component of any digital marketing strategy. When you’re preparing to launch a new software product, SEO will ensure that your business is near the top of search results pages and receiving as much traffic as possible. Read on as we discuss why SEO is essential for promoting software.   Improve SERP Ranking The higher your website SEO score, the more prominently it will appear in search engine results pages. The vast majority of the traffic generated by search engines goes to the first...
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If you’ve worked in the SEO industry for a while, or if you possess excellent SEO knowledge and business sense, then you may be thinking of starting an SEO agency. SEO is big business, with many companies using it at the core of their digital marketing strategy to get ahead of the competition, so there’s potentially a lot of money to be made. However, you may be wondering how to cover the initial costs when you start your business. Here are some ideas to get your start-up off the...
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When starting any business, it’s common to overspend in the first year or two. We’re expecting great things to happen and can hardly envisage tough times that might be ahead. While other staff are focused on their individual roles and keeping clients happy, someone must have an eye to the cost of running the business itself. Because even if top line sales are promising, if money is leaving the business bank account faster than it’s coming in, this is a major problem for a new company that has little,...
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You’ll naturally want your website traffic to be operating at full function in order to gain new business, so this means you need your SEO strategy to be at its best too. With the majority of consumers now turning to search engines for all their queries, questions and shopping needs, it’s of vital importance that your business is ready to be found, with high and reliable rankings.   Here are 4 important ways you can do that.   Competitor Research In order to overtake the competition, you need to...
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Because of the advent of technology, a website is already considered as a necessity for businesses. Regardless of how innovative your products and services are, if you don’t have an updated and functional website, you would still have a hard time attracting customers and earning a profit. This is one of the most obvious reasons why businesses should exert time and effort in creating their own websites. A website can play a vital role in the success of a business because it can become a powerful tool for marketing,...
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SEO is the short term for Search Engine Optimization. This technique refers to the marketing strategies for you to follow to make sure that your website reaches the top search results or pages, in search engines. With today’s advancements in technology, all the more critical it is for you to create highly competent website content. As more and more companies start to have their own websites, you have to stick above the competition, and this is where the importance of taking the best SEO course comes in.   Here’s...
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So much has been shared about what the proper practice of SEO is, but very few talk about how your SEO strategy can become ineffective. You may spend tons of money trying to get your optimization right, but as long as factors are standing in your way, your SEO will be terrible. Then, what things can harm your SEO strategy, making it terrible and less effective? Find out below:   Choosing the wrong keywords To attract the right audience to your platform, it is about so much more than understanding...
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