The majority of modern businesses rely heavily on their company websites to gain sales and profits. Consumers expect businesses to have a website that is fast, secure, and user-friendly. Developing a high-quality website will allow you to build your online presence and establish credibility within your industry. With that in mind, here are some tips to boost your website performance:
Having a slow page speed can harm your conversion rates and lead to a high bounce-back rate. According to a recent survey by Google, 37% of users will leave your site after a five-second delay in loading. Also, a massive 70% of customers surveyed said that site speed affects their purchasing decisions. These statistics demonstrate the importance of having a site that loads quickly and efficiently, ideally within a couple of seconds. Several online tools can be used to test the speed of your website. If your site is currently experiencing a slow load time, then you can increase its performance by:
Starting a blog and publishing content on your website can be a reliable way to increase traffic and conversion rates. Blogging can also be an effective strategy to improve your search engine rankings and make your brand appear more authoritative online. Fortunately, starting a blog is extremely affordable, and you should start to see the benefits straight away. Posting quality content gives your customers a reason to visit your website and adds value to your site. You can also use your content as a way to build meaningful relationships with your customers and grow a following online. You must post quality content that is relevant to your target audience and is optimized for search engine crawlers. Engaging SEO agency services can be a reliable way to maximize your online exposure and ensure that you get the highest return from your website and content marketing strategy.
Many company websites are designed with traditional desktops in mind and do not suit the smaller screens of smart devices such as mobile phones and iPads. Failing to have a mobile-friendly website can harm your site performance and conversion rates, as many consumers now shop on their mobile devices. According to buildfire.com, 82% of consumers have made a purchase using a mobile device, and 35% of consumers only use their mobile phones to make online purchases.
Businesses should take advantage of evolving consumer trends and design a website that is optimized and mobile-friendly.